Music Arsenal Blog

RSS yields most action: Geffen Records to leverage FeedBurner - Marshall Kirkpatrick has posted an interesting article about Geffen Records beginning to use Feedburner to distribute band/label news. Apparently, based on recent research, readers are more likely to react to a subscribed news feed rather than older, more traditional methods of receiving news. (Subscribed E-Mail newsletters I assume)

BandNews is doing something similar by creating a combined RSS feed of all your favorite bands' news from their repository of band RSS feeds. I'm sure this Geffen development can only help their business by making more feeds available to BandNews users.

If Geffen's response research is correct this may also affect FanMail, a newly launched company that provides e-mail marketing for artists. Although a news item in a subscribed RSS feed may create a stronger response than a subscribed e-mail news item, I still think e-mail newsletters will retain their foothold until there is a much higher RSS adoption rate among common internet users and music fans.